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BO-MARKETING
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BO-MARKETING
Meet your BO-SMART marketing team. Our diverse team of marketing specialists integrate into your daily operations and function as an extension of your business. This allows you to focus on product and service delivery, while we handle your marketing - everything from digital footprint and social media to client relations management. An important area in our marketing strategy is client loyalty: building a community of loyal clients that continue to support you and share their positive feedback about your company with others.
Data is central to a successful marketing strategy, which is why we deep dive into your data streams. Data on customer behaviour and preferences, your products, market trends, and competitor activity, offers deep insights into your business. We utilise these insights to produce measurements that cut out speculation, identify real growth opportunities, and create marketing campaigns that can be adjusted and optimised on-the-go.
For the cost of a single employee, you get a whole team of marketing experts, who specialise in digital marketing and produce measurable marketing results that are in line with your business objectives. Maximise your marketing performance and return on investment by adding BO-SMART to your team.
DATA-DRIVEN DIGITAL MARKETING
Get actionable insights into your clients’ behaviour, preferences, and purchasing trends, based on real data. Understand the performance of your marketing campaigns, and have experts manage them.
BRAND & DESIGN
Our experts can create a new brand identity from scratch, including logo design, or undertake a rebranding campaign to update and re-envision your corporate identity.
WEBSITE DESIGN & LAYOUT
Let us design your website with WordPress, Joolma, OpenCart, PrestaShop, Magento, Shopify, WIX, and Custom HTML. We do all the hard work of optimising website layout and content.
SOCIAL MEDIA PRESENCE
We build your Facebook, Instagram, and LinkedIn presence to ensure that existing customers can easily find your business online, and optimise the odds of potential customers becoming aware of your business. This includes setting up social media pages and creating content to market your business and establish, or reaffirm your digital presence.
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
Through data analysis and examination of existing practices, we create client retention plans that work. Each business is different, and it’s important to have measures in place to not only attract new customers, but also keep existing clientele coming back. With our expert help, your retention levels will be as high as possible.
COPYWRITING & CONTENT CREATION
Content drives results, at least when it comes to websites. We produce original and relevant content and articles to ensure site visitors (your existing and potential customers) have a great experience while browsing your website. Most importantly, having good content makes your website much more likely to appear in search results, thus attracting more site visitors.
WEBSITE OPTIMISATION & SEO
Getting your business on the first page of Google is no easy feat, but is of utmost importance for attracting new customers via Google search. Our specialists can optimise the technical aspects of your website to ensure it has optimal search engine ranking and maximum exposure.
